What is custom made jewellery?
Custom made jewellery is simply jewellery customised for an individual, keeping in mind their needs. It includes making alterations to existing jewellery or designing new pieces as requested by the consumer.
How does it happen?
Custom made jewellery designing is a six point process in India, and here are the vital points it incorporates:
Choosing a vendor
Not all jewellery labels/vendors entertain customisation requests, hence it’s vital to first identify who would be will to take up the custom jewellery project.
Choosing a design
Secondly, as a connoisseur of jewellery, a customer needs to pick up a design that they want to be replicated/designed.
Sharing the design
You have to then share the design with the jeweller and get quotes on how much the piece of jewellery is going to cost.
See a 3D design
All leading jewellers who provide customisation of jewellery are open to sharing 3D designs of the pieces, hence it’s best to request for one. This way, you’ll be more or less sure of what to expect from the end product.
Give a go ahead
Once you are satisfied with the 3D design, you need to give your go ahead to the jeweller, and he’ll start the process of crafting the jewellery according to your need.
Your jewellery is ready with all valid certifications
The last part is obviously jewellery delivery, and you only have to check that you are provided with all the valid certifications related to the jewellery – for example the hallmark or diamond purity certifications.
We got in touch with Manan Shah, Co-Founder, N S Jewels to know more about custom made jewellery in India and here’s what he had to say.
According to Shah, custom made jewellery is a new but growing concept in India. “This concept is here to stay as customers nowadays are looking for something unique and exquisite, feels the jewellery expert.
Custom made jewellery’s popularity is increasing because it comes with an advantage of creating a design as per individual’s taste.
There is also an increase in interest of consumers customising their jewellery as opposed to simply buying readymade one as there is now an emotion attached to the customised product,” adds Shah.
The jeweller lists out some benefits of opting for custom made jewellery, here are some of them:
Designs can be made trendy and wearable, as per a modern woman’s needs.
Jewellery can be made in such a way that the statement pieces come with multi-utility options.
There can be a greater focus on the quality of the product.
Disclaimer: Content Produced by The Gem & Jewellery Export Promotion Council