Combine Chrysler, Fiat, Peugeot and You Get Stellantis. Stella-What?


The combined businesses of Fiat Chrysler Automobiles NV and Peugeot maker PSA Group made a debut on the Paris and Milan stock exchanges Monday and will start trading Tuesday on the New York Stock Exchange under the name Stellantis.

Stella-what?

The new name has puzzled car-industry experts, dealers and customers since its July unveiling. Why not one or several of the group’s brands, like Jeep, Dodge, Alfa Romeo and Maserati?

The name rang like “a product to ease stomach pain,” wrote the car columnist for The Australian newspaper. An Automotive News story about the unveiling carried the headline: “Take 2 Stellantis and call me in the morning.”

Luis Guzman, based in Austin, Texas, drives a Chrysler 300M sedan from the early 2000s and said he is embarrassed by the name: “I love the car and hate the fact that [Chrysler] is going to be owned by a company called Stellantis.”



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